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7 iconic pieces

Icon#01

Aged leather
(1979)

The aged leather jacket was invented in 1979 by Chevignon founder Guy Azoulay, who developed a unique and revolutionary technique that would soon secure the brand’s success. A symbolic Chevignon piece, its freedom of style combines an urban street style with that of the golden youth.

Icon#02

The bomber jacket
(1979)

Historically designed to protect against the wind, rain and cold, the United States Army Air Corps referred to it as the B3. It was, in fact, the jacket worn by American pilots and bombardiers during World War II. Having since established its presence in the male wardrobe, it has become a symbol of comfort and an ambitious, positive and unifying mindset.

Icon#03

The Aviator
(1981)

The onset of war prompted the American government to produce jackets for military aviators between 1930 and 1945, with many pilots wearing them long after the war had ended. Chevignon has been putting the promised land, where anything is possible, within our reach since it was first created and enabling the modern man to play his part in shaping tomorrow’s world.

Icon#04

The cameraman
(1982)

Its legendary elegance suited to travel has made it the jacket of these eternal globe-trotters who keep a vestige of the urban trails they devour in each pocket, including rolls of film, devices and various other bits and pieces.

Icon#06

The teddy
(1985)

Originating in 1930s America, the teddy – a flannel jacket with patches and badges bearing a university’s colours – first became popular at Harvard University. Initially worn exclusively by sportsmen and athletes, it has since become Chevignon’s signature style for urban-dwellers united by their common values and emblems.

Icon#05

The down jacket
(1982)

First created in 1984, our legendary Tog’s Chevignon down jacket, the ultimate object of desire in its day, continues to amaze. Available in new colours and prints every season, its 90% feather and 10% small Italian feather content, its famous embroidered duck and the fact that it is manufactured in Europe make it the most iconic Chevignon product of them all.

Icon#05

The down jacket
(1982)

First created in 1984, our legendary Tog’s Chevignon down jacket, the ultimate object of desire in its day, continues to amaze. Available in new colours and prints every season, its 90% feather and 10% small Italian feather content, its famous embroidered duck and the fact that it is manufactured in Europe make it the most iconic Chevignon product of them all.

Icon#06

The teddy
(1985)

Originating in 1930s America, the teddy – a flannel jacket with patches and badges bearing a university’s colours – first became popular at Harvard University. Initially worn exclusively by sportsmen and athletes, it has since become Chevignon’s signature style for urban-dwellers united by their common values and emblems.

Icon#07

The biker
(1988)

Historically made of horse leather in around 1920 for the uniforms of the American police force and popularised in the mid-1950s by Elvis Presley and Harley Davidson riders, biker leathers were introduced to the Chevignon range in 1988. Nowadays, Chevignon leather-clad riders and bikersare making the city their new playground from the scrapyard to the car park, and from cafés to parties.